Amy Applebaum

amy_aboutuspage-154x400Amy Applebaum, Founder and CEO of Amy Applebaum, Inc., “The coaching firm to the female entrepreneur,” is leading the revolution in bringing women to the forefront of today’s business and financial world.

Amy’s brand image epitomizes the competence, independence, and sensuality that female entrepreneurs idolize. Her brand is highly respected and admired within this market.

Former host of NBC’s Extra, Dayna Devon, says, “Amy is the Success Coach for a new generation.” But before becoming a leading success coach and author, Amy was a waitress in Beverly Hills. As much as she loves food, this was NOT her dream job. Amy finally made a bold commitment to claim her freedom and fulfill her dream of owning her own company.

As a newbie entrepreneur, Amy faced countless setbacks and struggles, but her unyielding dedication eventually lead her to success. Not wanting others to struggle the way she did, Amy launched a coaching company dedicated to helping women succeed in business.

Amy’s success has landed her on almost every major media outlet, including ABC News, CNN, TLC, Dr. Drew’s Lifechangers, Martha Stewart Radio, and much more.

Amy also serves as an expert to publications including The NY Times, Cosmopolitan, Figure, Shape, and Woman’s World.

In addition to being a success coach, author, speaker, and sales & branding consultant, Amy is also a certified Hypnotherapist with a collection of over 100 Meditation Downloads that you can find on her website,, as well as traditional platforms like: iTunes, Amazon, Audible, etc. They have been met with 5 star reviews and bestseller status.

A Note From Amy:

“I read a story about a family of four – Mom, Dad, Son and Daughter. Each night at dinner, Dad asked the kids what they had “failed” at that day. Every night it was the same question. There would actually be disappointment from the parents if the kids had NOT failed at something that day. As I read the story, I was overcome with a sense of relief. No fear of failing? Imagine how much freedom that could provide.

I work with women every day who are so afraid of failing, making a mistake, and not being good enough that they don’t allow themselves the necessary failures to actually be successful. And here, these kids will NEVER have to deal with that. All because of a seemingly insignificant question asked by their father at the dinner table.

Many of us spend a lot of time waiting for our lives to happen. Waiting for the perfect time to do what we have always wanted to do. The truth is, there will never be a perfect time. There’s no such thing.

So, ask yourself what you’re waiting for. If you want a business you’re passionate about, time to put a plan together and go for it! And if you’re thinking: “I don’t know how,” “I’m afraid,” or, “I need help” … You’re NOT alone and, it’s ok! Being an entrepreneur forces you to step outside of your comfort zone and that’s scary! And, it’s part of the process of achieving success. But, the good news is, you can get through it! And, we are here for you – to answer your questions, to help you work through your fears, and to support you through the process of growing your successful business in whatever way you want.